As a young woman and now and OLDVILLE lady, I’ve never used any facial cleaner that does not leave my face feeling like it is being pulled in all directions until I started using Alpha facial wash. A lady stopped me in a store and asked me what facial wash I used —— she did not ask about my make-up or anything else other than what I washed my face with. I told her and she looked it up on her phone right then. I assume she was going to start to use the same Refreshing Face Wash by Alpha. Told her I had been using it for years — since I was young. I had never had anyone to ask that before. Guess it was it’s on best advertising! Thank you for asking. Belinda