I've used this cream for many years, a 10% alpha hydroxy cream, as an exfoliant. I'm now 72. I probably started when I was in my 40s. Nobody believes I'm 72. You have to exfoliate, you have to encourage your skin to produce new cells. If you don't you're just putting moisturizer on top of dead skin and it just sits there and makes it thick ickiness. This brand is the best ever!